Writing

A selection of published work —

The method behind Steven He’s social media success

Turning your passions into a career with Viva La Dirt League

im_siowei: Unpredictable content, predictable success

Patrick Zeinali cooks up success by keeping things simple

Why it’s okay to learn as you go: An interview with PotasticP

At what point is a podcast successful?

What TikTokers can learn from Viners who moved to YouTube

Finding focus and building a business on YouTube: An interview with Patrick Cc:

Topics that will get your YouTube video immediately demonetized

DokaRyan wants to adapt, learn and make better YouTube content. Forever.

Landen Purifoy talks going big on TikTok to make a living on YouTube

The history of the laugh track

How to run a profitable YouTube channel

GoPro HERO11 Black review: Should you upgrade?

How to find video ideas that viewers actually want to watch

What is lens compression?

What is a content farm and why does it matter?

What is overacting and why you should avoid it (and when not to)

What can we learn from the Wes Anderson style

Keeping the magic going: An interview with Murray the Magician

Hayden Hillier-Smith and Jordan Orme talk YouTube editing, music videos and cultivating your passion

When was YouTube created? A brief history

6 small YouTubers that deserve more subscribers

How Brandon Farris creates the conditions for comedy

What are match cuts and how are they used?

An introduction to film studies

Jovynn wows TikTokers with mind-blowing mashups

Jollz shares the strategy that took him from aspiring gamer to pro Twitch streamer

Why courtreezy wants you to just keep going

How Sweet Anita takes charge of the narrative to connect with her audience

LaurenZside reveals her creative process and reminds us that it’s good to be weird

How Jazza harnesses art to succeed on YouTube

Binging With Babish: Inside Andrew Rea’s cooking empire

RyanCelsius° Sounds taps into personal experience to deliver emotionally resonant mixtapes

How MacDoesIt uses comedy to break open real conversations on YouTube

The Problem of Authenticity for the YouTube Creator